Publicaciones y Casos

Pueden enviar la referencia de sus publicaciones en formato APA y con el enlace directo al correo electrónico: info@lamso.org

Mostrando 1-20 of 20 Libros
Alonso-Vázquez, M., & Aya Pastrana, N. (2022). Social Marketing in Latin America: A Historical Overview. Social Marketing Quarterly, 15245004211073188 Alonso-Vázquez, M., & Aya Pastrana, N. (2022). Social Marketing in Latin America: A Historical Overview. Social Marketing Quarterly, 15245004211073188
 Abrir Enlace
Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2022). Integrating gender into social marketing programmes. Journal of Marketing Management, 0(0), 1–32. Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2022). Integrating gender into social marketing programmes. Journal of Marketing Management, 0(0), 1–32.
 Abrir Enlace
Cateriano-Arévalo, E.; Saavedra-Garcia, L.; Ponce-Lucero, V.; Miranda, J.J. Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. Int. J. Environ. Res. Public Health 2021, 18, 13262 Cateriano-Arévalo, E.; Saavedra-Garcia, L.; Ponce-Lucero, V.; Miranda, J.J. Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. Int. J. Environ. Res. Public Health 2021, 18, 13262
 Abrir Enlace
Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335. Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335.
 Abrir Enlace
French, J., Deshpande, S., Evans, W., & Obregon, R. (2020). Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy. International Journal of Environmental Research and Public Health, (16), 5893 French, J., Deshpande, S., Evans, W., & Obregon, R. (2020). Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy. International Journal of Environmental Research and Public Health, (16), 5893
 Abrir Enlace
Ponce-Lucero, V., Saavedra-Garcia, L., Cateriano-Arévalo, E., Perez-Leon, S., Villarreal-Zegarra, D., Horna-Alva, D., & Miranda, J. J. (2020). Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy. Nutrients, 12(1), 176. Ponce-Lucero, V., Saavedra-Garcia, L., Cateriano-Arévalo, E., Perez-Leon, S., Villarreal-Zegarra, D., Horna-Alva, D., & Miranda, J. J. (2020). Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy. Nutrients, 12(1), 176.
 Abrir Enlace
Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335. Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335.
 Abrir Enlace
Aya Pastrana, N. (2019). From policies to interventions: Integrating neglected tropical diseases and gender to social marketing. Università della Svizzera italiana Aya Pastrana, N. (2019). From policies to interventions: Integrating neglected tropical diseases and gender to social marketing. Università della Svizzera italiana
Carvalho, H. C., & Mazzon, J. A. (2019). Embracing complex social problems. Journal of Social Marketing Carvalho, H. C., & Mazzon, J. A. (2019). Embracing complex social problems. Journal of Social Marketing
 Abrir Enlace
Carvalho, H. C. (2018). Gestão de problemas sociais complexos e desenvolvimento humano [Universidade de São Paulo] Carvalho, H. C. (2018). Gestão de problemas sociais complexos e desenvolvimento humano [Universidade de São Paulo]
 Abrir Enlace
Mazzon, J., & Carvalho, H. (2017). Marketing social no Brasil. História, desafios e uma agenda para o futuro. Revista de Gestão Dos Países de Língua Portuguesa, 16(3), 14–27. Mazzon, J., & Carvalho, H. (2017). Marketing social no Brasil. História, desafios e uma agenda para o futuro. Revista de Gestão Dos Países de Língua Portuguesa, 16(3), 14–27.
Aya Pastrana, N., Lazo-Porras, M., Miranda, JJ., Beran, D., Suggs, L.S. Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review. PLOS Neglected Tropical Diseases, 14(6), e0008360 Aya Pastrana, N., Lazo-Porras, M., Miranda, JJ., Beran, D., Suggs, L.S. Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review. PLOS Neglected Tropical Diseases, 14(6), e0008360
 Abrir Enlace
Aya Pastrana, N., Miranda, J. J., Somerville, C., Beran, D., & Suggs, L. S. (2017). Social marketing interventions for neglected tropical diseases (NTDs): A systematic review protocol. PeerJ Preprints. Aya Pastrana, N., Miranda, J. J., Somerville, C., Beran, D., & Suggs, L. S. (2017). Social marketing interventions for neglected tropical diseases (NTDs): A systematic review protocol. PeerJ Preprints.
 Abrir Enlace
Aya Pastrana, N., Beran, D., Somerville, C., Heller, O., Correia, J., Suggs, L.S. The process of building the priority of neglected tropical diseases: A global policy analysis. PLOS Neglected Tropical Diseases, 14(8), e0008498 Aya Pastrana, N., Beran, D., Somerville, C., Heller, O., Correia, J., Suggs, L.S. The process of building the priority of neglected tropical diseases: A global policy analysis. PLOS Neglected Tropical Diseases, 14(8), e0008498
 Abrir Enlace
Carvalho, H. C., & Mazzon, J. A. (2015). A better life is possible: The ultimate purpose of social marketing. Journal of Social Marketing, 5(2), 169–186 Carvalho, H. C., & Mazzon, J. A. (2015). A better life is possible: The ultimate purpose of social marketing. Journal of Social Marketing, 5(2), 169–186
 Abrir Enlace
Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: Questioning traditional models of behavior. Journal of Social Marketing; Bingley, 3(2), 162–175. Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: Questioning traditional models of behavior. Journal of Social Marketing; Bingley, 3(2), 162–175.
Carvalho, H. C. (2010). O governo quer que eu mude: Marketing social e comportamento do consumidor na adoção de um programa governamental [Text, Universidade de São Paulo] Carvalho, H. C. (2010). O governo quer que eu mude: Marketing social e comportamento do consumidor na adoção de um programa governamental [Text, Universidade de São Paulo]
 Abrir Enlace
Ojeda, V.D., Hiller, S.P. and Estrada, P. (2009), “California-Mexico collaborations on social marketing campaigns targeting Mexican immigrants”, Social Marketing Quarterly, Vol. 15 No. 4, pp. 83-97 Ojeda, V.D., Hiller, S.P. and Estrada, P. (2009), “California-Mexico collaborations on social marketing campaigns targeting Mexican immigrants”, Social Marketing Quarterly, Vol. 15 No. 4, pp. 83-97
Alonso Vásquez, M. “Derivaciones de marketing SOCIAL para empresas no lucrativas y lucrativas en España”; en Contribuciones a la Economía, junio 2006 Alonso Vásquez, M. “Derivaciones de marketing SOCIAL para empresas no lucrativas y lucrativas en España”; en Contribuciones a la Economía, junio 2006
 Abrir Enlace
Vázquez, M. A. (2000). Marketing social corporativo. Juan Carlos Martínez Coll. (Link al libro, al resúmen) Vázquez, M. A. (2000). Marketing social corporativo. Juan Carlos Martínez Coll. (Link al libro, al resúmen)

Contáctenos

Lima - Perú

Síguenos

LAMSO

MS en Latinoamerica

Regístrate en nuestra base de datos

Para recibir nuestro boletín, subscribase a nuestra base de datos:


@2022 Asociación Latinoamericana de Mercadeo Social (LAMSO) - Todos los derechos reservados. Diseñado por: www.tandaperu.com

Regístrate en nuestra base de datos

Para recibir nuestro boletín, subscribase a nuestra base de datos:


SUBIR